mark palazzo, creative director and designer  
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NVL Labs

NVL Labs in Seattle Washington requested a redesign of their entire brand and all collateral.  A new web site, trade show booth, email marketing campaign and corporate identity program was implemented.

Creative Director and Designer: Mark Palazzo
  
Turk's Head

Along with designing the logo. Mark created corporate letterhead and business cards. The client wanted the new look to represent a blending of their continuous commitment to friendly, personal and compassionate care with modern, up-to-date facilities and technology.

The Cascade Skagit Health Alliance aims to open (two-story, 42,000-square-foot facility) shortly after the start of 2012 with seven family practitioners, one pediatrician and nine mid-level providers, including physician assistants and nurse practitioners. Its $8 million facility is also set to include occupational medicine services, a retail pharmacy and a full-fledged laboratory. Cascade Skagit Health Alliance will be located in Arlington, WA

Creative Director and Designer: Mark Palazzo
  

Corporate Brochures, Web Site Design and Trade Show Booth Graphics

Client: EKOS Corporation

EKOS Corporation pioneered the development and the clinical application of ultrasound accelerated thrombolysis, introducing the first system for the treatment of vascular thrombosis in 2005. EKOS requested design updates of all collateral, a new web site and trade show booth graphics that adhered to EKOS' strict corporate identity program. Implemented and managed by Laurie Hodge, Sr. Event Planner, Marketing Communications Specialist at EKOS and Mark Palazzo

Creative Director and Designer: Mark Palazzo

  
NW Plus Credit Union

NW Builders Credit Union's tri-fold brochure was one of two designs that was produced for NW Plus Credit Union. Bright, clean and inviting, this marketing piece mirrors the credit union's unique home-town flavor of the Northwest.

Creative Director and Designer: Mark Palazzo
  
Corporate Branding and Web Site Design

Client: Nakayama Sales

Description:
With over 20 years in business, Nakayama Sales has been the go-to distributor for the finest in kitchen products and tableware. Nakayama Sales exclusively represents many premier products from Europe, Japan and the United States.

Download a pdf file of the Manual of Graphic Standards for Nakayama Sales here.

Creative Director and Designer: Mark Palazzo
  
Cascade and Summit Rehabilitation

Project scope: design a compelling image that would standout in the sea of "outfield" advertising. This billboard located in the outfield at Everett, Washington's Aquasox ball field was installed in 2008.

Creative Director and Designer: Mark Palazzo
  
Brand Identity and Web Site Design
Resource Real Estate

Description:
This full service real estate firm offers significant savings to their clientele through reduced commissions.

Mark Palazzo - Creative Director
Laura Fanning - Graphic Designer

Between Laura and Mark, they came up with this very powerful brand identity. It is currently causing buzz in the real estate industry.

Key pdf files for Resource:
Standards & Usage Manual Marketing Kit for Agents
  
Advanced Radiant Technology

Located in Seattle Washington, Advanced Radiant Technology (ART) website re-design, 2010. Client requested a site and collateral that retained the original logo, but gave a fresh look and feel to their brand.

Creative Director and Designer: Mark Palazzo
    
Web Site Design
Client: HealthForce Partners, Inc.

Description:
The HealthForce Wellness Challenge®
If your organization is struggling with how to combat the rising cost of employee healthcare, then the HealthForce Wellness Challenge® is the solution for you. Using incentives as positive motivation techniques, the Wellness Challenge helps you influence your employees to lower their long-term health risks and minimize unnecessary use of healthcare resources.

The new layout and design was offered to HealthForce clients in early 2009.

Creative Director and Designer: Mark Palazzo
  
Microsoft
While consulting for several Microsoft departments, the following work reflects a collaboration with the Windows Azure Group, and the Director of Windows Azure Product Planner at Microsoft.

The Design: a PowerPoint presentation for Steve Ballmer the Chief Executive Officer of the Microsoft Corporation.

Creative Director and Designer: Mark Palazzo

Web Site Design
Whitecap North America, LLC

Description:
This web site was designed for a marketing, design and promotional product company, located in Seattle in 2006

Creative Director and Designer: Mark Palazzo
Promotional Print Brochure and Web Site
Evergreen Housing Development Group

Description:
Located in Seattle's Pioneer Square neighborhood, The Lowman Building is a historic building converted to affordable  studio apartments. Mark designed the logo and classic, three panel brochure with business cards and customer postcards to communicate this to an economically diverse clientele.

Creative Director and Designer: Mark Palazzo
Product Catalogue
Generation II USA, Inc. (an OSSUR company)


Description:
One of the leading knee brace manufacturers in the world needed a fresh image to highlight a new line of products. Mark designed a 12-page catalogue with an interchangeable color wheel to enable patients to select the brace that was right for them.

Creative Director and Designer: Mark Palazzo
Sporting Event Program
Edmonds Community College (ECC)

Description:
Under a tight budget, this program highlights 
each player’s accomplishments. The goal is to 
be picked up by a four-year college.

Creative Director and Designer: Mark Palazzo
Direct Mail and Self Promotion Project
Whitecap North America, LLC


Description:
Toys at Work Calendar

The Plan:
• Disguise marketing tool as kitschy calendar. [Why? Because it’s darn useful & we like toys.]
• Infiltrate the desks of target clients.
• Create top of mind awareness and anticipation for next monthly mailing.
• Reward visit to website with a free toy each month.
• Toys are received. Silliness ensues.

Success! Turns out other people like toys too.The calendar created buzz for expanding marketing & design services, increased web traffic (20% of those who receive the calendar log-in every month), established both recurring & perennial visibility with clients, augmented jocose company culture and yes, increased business. High-fives all around. Original recipients received only the month of January (+ back board, posts & rubber band) in first mailing. All subsequent pages were sent  monthly throughout the year.

You, however, are viewing the entire calendar at once. Lucky dog.

Mark Palazzo - Creative Director
Laura Fanning - Graphic Designer
 
 
2007 Print Media
Award of Excellence Winner
Whitecap North America, Toys At Work Calendar
 
Two 10 x 10 Booth Configurations
Logicalis

Description:
I was commissioned to design a trade show booth featuring one of their primary products. Requirements for the booth were easy to maintain, cost effective and very modern. This was a perfect fit!

Creative Director and Designer: Mark Palazzo
Magazine Ad, Product Brochure and Direct Mail Campaign
Generation II USA, Inc. (an OSSUR company)

Description:
The goal of this ad was to create awareness of a new off-the-shelf osteoarthritis knee brace in the orthopedic surgeon community. The ad 
campaign, "Not just a leap of faith," paved the way for a direct mail piece consisting of a bubble gum cigar and baby announcement.

Creative Director and Designer: Mark Palazzo
Benefit Concert Promotion Project
Walker for the Susan G. Komen Three Day


Description:
Created a visual brand for a yearly non-profit benefit concert that introduced and promoted the concert.
This event nets several thousand dollars for breast cancer research and treatment.

Producer and Graphic Designer: Mark Palazzo

 

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