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Direct Mail
and Self Promotion Project
Client:
Whitecap North America, LLC
Description:
Toys at Work Calendar
The Plan:
• Disguise marketing tool as kitschy calendar.
[Why? Because it’s darn useful & we like toys.]
• Infiltrate the desks of target clients.
• Create top of mind awareness and
anticipation for next monthly mailing.
• Reward visit to website with a free
toy each month.
• Toys are received. Silliness ensues.
Success! Turns out other people like toys too.
The calendar created buzz for expanding
marketing & design services, increased web
traffic (20% of those who receive the calendar
log-in every month), established both recurring
& perennial visibility with clients, augmented
jocose company culture and yes, increased
business. High-fives all around.
Original recipients received only the month of
January (+ back board, posts & rubber band) in
first mailing. All subsequent pages were sent
monthly throughout the year.
You, however, are viewing the
entire calendar at once. Lucky dog.
Mark Palazzo - Creative Director
Laura Fanning - Graphic Designer
and Self Promotion Project
Client:
Whitecap North America, LLC
Description:
Toys at Work Calendar
The Plan:
• Disguise marketing tool as kitschy calendar.
[Why? Because it’s darn useful & we like toys.]
• Infiltrate the desks of target clients.
• Create top of mind awareness and
anticipation for next monthly mailing.
• Reward visit to website with a free
toy each month.
• Toys are received. Silliness ensues.
Success! Turns out other people like toys too.
The calendar created buzz for expanding
marketing & design services, increased web
traffic (20% of those who receive the calendar
log-in every month), established both recurring
& perennial visibility with clients, augmented
jocose company culture and yes, increased
business. High-fives all around.
Original recipients received only the month of
January (+ back board, posts & rubber band) in
first mailing. All subsequent pages were sent
monthly throughout the year.
You, however, are viewing the
entire calendar at once. Lucky dog.
Mark Palazzo - Creative Director
Laura Fanning - Graphic Designer
2007 Print Media
Award of Excellence Winner
Whitecap North America, Toys At Work Calendar
Award of Excellence Winner
Whitecap North America, Toys At Work Calendar