The Plan: • Disguise marketing tool as kitschy calendar. [Why? Because it’s darn useful & we like toys.] • Infiltrate the desks of target clients. • Create top of mind awareness and anticipation for next monthly mailing. • Reward visit to website with a free toy each month. • Toys are received. Silliness ensues.
Success! Turns out other people like toys too. The calendar created buzz for expanding marketing & design services, increased web traffic (20% of those who receive the calendar log-in every month), established both recurring & perennial visibility with clients, augmented jocose company culture and yes, increased business.High-fives all around.
Original recipients received only the month of January (+ back board, posts & rubber band) in first mailing. All subsequent pages were sent monthly throughout the year.
You, however, are viewing the entire calendar at once. Lucky dog.
Mark Palazzo - Creative Director Laura Fanning - Graphic Designer
